Setting up an automated ad monitoring service for TV

So you want to set up your own automated advertisement monitoring for some TV channels?  And you probably have an idea how to sell the reports from the whole system?  Let me try to explain one of the possible ways of doing it.

Overview

Advertisement monitoring system isn’t so complicated, but it isn’t simple either.  You’ll need computers, people, and some kind of service to automatically track advertisements that are spotted once.

Recording

For starters, you have to be able to record all your needed TV channels.  Depending on the TV system used in your country, you’ll have several options for it.  From our shop, we can solve recording for analog tv, DVB-T, DVB-S, IPTV.  In any case, if you can get composite video signal from your set-top box, you will be able to record it with VideoPhill Recorder.

Storing and archiving

Recorded broadcast should go to some storage, depending on the number of days that you want your broadcast archive to be available.  To calculate how much storage space you will need for it, you can use this on-line calculator.

Clipping and tagging

So now we have recordings of the TV broadcast.  Next step is to form a team of people who will find and tag the first occurrence of an advertisement.  Number of people and workstations required for the job depends on many factors:

  • number of channels monitored
  • channel ‘difficulty’ (how easy is to find commercials on the channel)
  • number of shifts that people will do

In short, you’ll need some way of accessing the archive and clipping the portions of it in order to have clips of advertisements extracted and prepared for automated archive search.

One possible way of doing the job is by using VideoPhill Player application.  To see it in action, please see video below…

Automated search

Almost there…  Now, you have your archived broadcast, and you have your clip library.  To find all of the occurrences of all clips on all your channels, you’ll simply pass whole archive and clip library to a PlayKontrol Service and get your results.  Results can be in any format that you require, such as text, excel, PDF, XML, and so on.

Producing reports for your customers

Really final component of the system (apart from selling the reports) is a team of people who will use raw data that PlayKontrol will provide and produce nice reports for your customers.  People on this job should be able to understand the needs of the media buyers and planners, and generate the reports that would be useful for them.

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One Response to “Setting up an automated ad monitoring service for TV”

  1. Rashed Anwra says:

    Dear Sir
    I need 26 channel monitoring system. Could you please send me total setup list and costing.

    Thanks
    Rashed

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